Formation
Diploma of International Teachers' Program (ITP) - Stockholm School of Economics, Stockholm, Sweden
Ph.D in Marketing - University of New South Wales (UNSW), Sydney, Australia Thesis: "An Investigation of Relational Competence in International Business Partnerships: a Survey of Australian-Malaysian Business Partnerships" - 2004
"Barry M. Richman Best Dissertation Award" Finalist - International Management Division - Academy of Management
M.B.A - Monash University, Melbourne, Australia
B.A (Honours IIA) - University of Ulster, Belfast, Northern Ireland
Maîtrise es Sciences Economiques - Université de Caen, France
Thèmes de Recherche
Thèmes
Relational competence, cross-cultural relationship marketing, services marketing, luxury marketing and counterfeiting
Secteurs
Hospitality, luxury brands
Projets en Cours
- Consumer behaviour towards luxury counterfeited goods
- International services marketing research
Publications académiques
Articles
"L'Hotellerie de Luxe: l'innovation par la rencontre" (MT. Phan), EHLITE, Dec 2009, Vol. Winter 2009, Numéro 27, p. 14‑17
"Innovation de services: etude de cas du Plaza Athenee Paris" (MT. Phan), Decisions Marketing, Dec 2007, Vol. Octobre-Décembre, Numéro 48, p. 9‑19
"Luxury Brands and Hospitality: A Dangerous Liaison?" (MT. Phan), EHLITE, Jan 2005
"Relational Competency's Role in Southeast Asia Business Partnerships" (C. Styles, P. Patterson), Journal of Business Research, Jan 2005, Numéro 58, p. 173‑184
"Relational Competence and Relationship Quality in International Partnerships: Do Personality Traits Matter ?" (MT. Phan), Academy of International Business Meeting, Jan 2001
"Can Assertive Managers Instil Higher Trust in Their Business Partners ?" (MT. Phan), Australian and New Zealand Marketing Academic Conference (ANZMAC), Jan 1999
"China: Protection of the Environment, Economic Development and the Role of Marketing - Mutually Compatible ?" (MT. Phan), China International Business Symposium, Jan 1999
"Impact of Green Regulations on Marketing Activities of Firms - An Exploratory Study" (MT. Phan), Australian and New Zealand Marketing Educator's Conference (ANZMEC), Jan 1997
Chapitres
Barbie: Growing Pains as the American Girl Goes Global. In: Global Marketing. New Jersey (USA) : Pearson Education International, Warren J. Keegan, Mark C. Green. 2008, p. 143-145
Hotellerie de Luxe: L'Innovation par la Rencontre. In: L'Art de l'Innovation. Paris (France) : Nicolas Mottis, 2007, p. 125-130
Working papers
"A Dyadic Model of Relational Behaviour and Organisational Performance in International Business Partnerships" University of New South Wales - School of Marketing, Jan 00.
Autres publications
Communications publiées
"Buying Counterfeit Specialty Goods: A Multi-Country Exploration of Consumer Motivations", avec P. Lu, AF. Maman. In : Competitive Paper, Consumer Culture Theory 5. Madison, Wisconsin (USA) : University of Wisconsin-Madison, 2010, p. 30-31.
"Luxury Counterfeit Purchase Motivations: A Cross-Cultural Exploratory Study", avec P. Lu. In : Conference Proceedings, Global Marketing Conference in Shanghai. Seoul (SOUTH KOREA) : Yonsei University, 2008.
"Luxury counterfeit buying motivation: similarities and differences among French and Japanese consumers", In : Annual Conference Proceedings, Asia Academy of Management Conference. Tokyo (Japan) : Asia Academy of Management, 2006, p. 1-9.
Enseignement à l'ESSEC
"Barbie: The American I-Doll" - paper case study distributed through ECCH (2005)
"Rezidor SAS: CRM in the Hospitality Industry" - multimedia case study distributed through ECCH (2006)
"Plaza Athenee Paris: Service Innovations in a Luxury Hotel" - multimedia case study distributed through ECCH (2007) "Red Bull or Black Devil?" - paper case study distributed through ECCH (2008) "Raffles Hotel Singapore" - multimedia case study distributed through ECCH (2009)
Autres activités pédagogiques
Directeur Academique du programme "MasterCard-ESSEC Luxury Brand Management Executive Program" a Singapour
Services marketing, luxury services marketing, advanced marketing management
Prix et distinctions
Winner of "Best Paper Award" of the Doctoral Colloquium - Australian and New Zealand Marketing Academy Conference, Sydney, December 2000
Activités scientifiques
Communications présentées à des conférences
Winner of "Best Paper Award" of the Doctoral Colloquium - Australian and New Zealand Marketing Academy Conference, Sydney, December 2000
"A Dyadic Model or International Relational Competence in International Business Partnerships" - American Marketing Association - International Marketing Educator's Conference - Buenos Aires, June 2000
"High Potential Business Relationships: Surviving and Thriving in the New Asia" - Australian Malaysian Business Council "State of the Play Briefing", March 2000
"High Potential Business Relationships: Surviving and Thriving in the New Asia" - Australian Trade Commission (AUSTRADE), March 1999
"International Business Partnerships in South East Asia - Australian Trade Commission (AUSTRADE), December 1998
"International Business Partnerships - An Australian/South-East Asia Research Project" - School of Marketing and Management - Charles Sturt University Monthly Seminar Series, Bathurst, November 1998
Affiliations et activités académiques
Academy of Management (International Management Division)
Academy of International Business
American Marketing Association
Australian and New Zealand Marketing Association
Conseil
Consultant for UNESCO on the organization of the fisrt Forum on Culural Entreprises (2009) Consultant for MasterCard Asia Pacific Pty Ltd (2009) Consultant for GNFA (Groupement National pour la Formation Automobile) (2009) Consultant for the Committee Colbert (French Association of Luxury Brand Manufacturers and Service Providers) - Paris Management Consultant for Microsoft Australia and Hewlett Packard Australia Marketing Researcher for the Chamber of Commerce of Saint-Pierre-et-Miquelon Marketing Researcher for Hammaren Trading Company Pty Ltd - Benoni - South Africa Expérience professionnelle
2004 - Guest Professor - China Europe International Business School (CEIBS) - Shanghai, China
2002-2003 - Visiting Lecturer - School of Hotel Administration - Cornell University, Ithaca, NY, USA
2000-2003 - Lecturer in Marketing and Marketing Discipline Undergraduate Program Coordinator - University of Sydney, Australia - 2003 "Wayne Lonergan Outstanding Teaching Award" Nominee - Faculty of Economics and Business - University of Sydney.
1999-2000 - Adjunct Lecturer - Australian Graduate School of Management (AGSM) and Macquarie Graduate School of Management (MGSM) - Sydney, Australia
1996-1998 - Lecturer in Marketing - School of Business - La Trobe University, Melbourne, Australia
1997 - Visiting Lecturer in Marketing - Asia Pacific Center of Management in Singapore and Hong Kong
1995-1996 - Tutor and Associate Lecturer in Marketing - School of Marketing - RMIT University, Melbourne, Australia
1993-1995 - Marketing Manager - "Snuff Puppet Inc." (a theater company), Melbourne, Australia
1989-1993 - Regional Sales Executive and National Purchasing Executive - Sony France, Paris
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